19 July 2021

Demolition of Broadway Place, 211 East 300 South

A demolition permit has been filed with SLC for the Broadway Place building at 211 East 300 South and will soon be replaced with a 31-story residential high rise tentatively titled “Convexity Tower” built by Worthington.
Broadway Place, 211 E 300 South, 2021

Broadway Place, 211 E 300 South, 2021

This mid-century modern building was constructed in 1950 to be Bettilyon’s Realtors new headquarters and to house other local businesses.

When originally constructed, this two-story building contained 30 suites of offices- 10 on the main floor and 20 on the second floor, plus a basement for storage. As with other post-WWII commercial buildings (the Sears block on 800 South and State, for example) this building boasted air conditioning and plenty of parking.

Bettilyon’s occupied the prominent corner at 200 East and 300 South which featured a large sign with their name.

Some of the other early occupants of the building include:
  • Shaw Inc Realtor
  • Capson Investment Co
  • Marvells subzero freezer and food plan
  • National Tile
  • Utah Mothers Unite to Protect Constitution (an anti-Korean War group)
  • Benefit Life Insurance Co
  • Marchant Calculating Machine Company
  • Union Oil Company of California, Salt Lake District
  • Air-Flo Company
Source: Deseret News 1950-11-12

Interior of Bettilyon Building, 1952. From UDSH.

Bettilyon Building, 201-221 E 300 South, 1950. From UDSH.
Bettilyon Building, 201-221 E 300 South, 1952. From UDSH.
Interior of Bettilyon Building, 1952. From UDSH.
Interior of Bettilyon Building, 1952. From UDSH
Advertisement from SL Telegram 1950-12-15

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